What you do not see
A structured bag needs an inner reinforcement. Ours is made from packaging board set aside for printing faults, given a second function at the heart of the object.
Fabriqué à Paris, and what the label actually certifies
The bags are made in Casablanca. The earrings are made by Karima, by hand, in her Paris studio, and carry the Fabriqué à Paris label. Two places, two crafts, one collection.
ISLI at the MUDAM Store
ISLI is represented at the MUDAM Store in Luxembourg, the shop of the Musée d'Art Moderne Grand-Duc Jean, where an accessory is also looked at as an object of design.
Six months at Printemps Haussmann
In 2025, ISLI spent six months at Printemps Haussmann in Paris, in a space dedicated to the brand. Six months is long enough to stop staging and start observing.
Where an ISLI collection comes from
People often expect a precise moodboard. At ISLI the starting point is rarely a single image: it comes above all from observation.
Isli and Tislit, the legend behind the name
Two lovers from rival tribes, forbidden to be together, whose tears formed two lakes in the Atlas mountains. The lakes still carry their names.
What a small run actually means
The phrase is used a lot without saying much. At ISLI it corresponds to a concrete way of choosing materials and making each piece.
Two shapes, and how to choose between them
We deliberately chose not to multiply models. The collection is two silhouettes, offered in several colours. Here is how to choose the one that suits you.
Looking after a bag made from leather that already lived once
Upcycled leather is not fragile leather. It is premium hide with a different history, and it asks for the same care any good leather asks for, plus one habit most people skip.
How to look after wooden earrings
Wood is why our earrings are light enough to wear all day. It is also why they dislike water, perfume and radiators. Five minutes of care, and they outlast most jewellery.
The map hidden inside the collection
Merzouga, Toubkal, Fes, Majorelle, Kasbah. Read the names of the pieces in order and you get something close to a route across Morocco.
A finalist at the Prix de la Mode du Monde Arabe
Karima Bidar is a finalist in the Talent Accessoires category of the 2026 Prix de la Mode du Monde Arabe. The winners are announced in Paris on 30 September.
Daring your first pair of graphic earrings
« I love them, but I would never dare wear them. » Earrings that draw the eye are often easier to adopt than you think.
The mountain behind the Toubkal
The Toubkal carries the name of the highest peak in North Africa. In the landscape, what you see first is not a detail but a silhouette. That is where the bag came from.
What a seam carries
Behind a silhouette that looks simple lies a sequence of precise gestures. Some stay visible. Others disappear entirely, though they determine the shape of the bag.
The leather has already lived once
We work almost entirely with upcycled leather, sourced as premium offcuts through La Reserve des Arts and chosen hide by hide. Here is what that changes.
Where the name ISLI comes from
ISLI is an Amazigh word chosen for what it evokes: love, connection and encounter. It tells of an identity built between France and Morocco.