Where the name ISLI comes from

ISLI is an Amazigh word chosen for what it evokes: love, connection and encounter.

The name was chosen by Karima Bidar, founder of the studio. It tells of an identity built between France and Morocco, without having to choose between the two.

Between two cultures

ISLI collections are drawn in Paris and fed by the colours, the landscapes and the memories of Morocco.

A facade in Casablanca, the geometry of an Amazigh ornament, late afternoon light on a wall or the atmosphere of a family house can become the starting point of a shape or a colour pairing.

In Paris, those inspirations are translated into cleaner lines, structured volumes and graphic silhouettes.

It is not a matter of setting two influences against each other, but of making them speak to one another inside the same object.

A short name, a deep story

Choosing an Amazigh word made it possible to root the studio in a personal and cultural story, while giving it a name able to travel.

ISLI is easy to say, whatever the language or the accent. Behind those four letters, though, lies the whole world of the brand: attachment to origins, a taste for colour, and the wish to create objects that build a bond with the person carrying them.

What the name commits us to

Carrying a name associated with love means creating with care.

That care is found in the choice of materials that already exist, in particular premium deadstock leather, but also in craft manufacturing and collections released in small runs.

It means accepting that a material has its own shades, that a colour can run out, and that two pieces will never be perfectly identical.

For ISLI, love is not only a story told by the name. It is in the way each object is imagined, made and built to last.

Discover the story of ISLI and its collections.