ISLI at the MUDAM Store

ISLI is represented at the MUDAM Store in Luxembourg, the shop of the Musée d'Art Moderne Grand-Duc Jean.

A different way of looking at an object

In a fashion shop, an accessory is usually presented through a collection, a season or a trend. In a museum shop, it is also looked at as an object of design.

Its construction has to be understood straight away. Its silhouette, its proportions and its colours have to exist on their own, without needing a long explanation.

Why this presence matters to ISLI

Being at the MUDAM Store places the work of ISLI inside a conversation that goes beyond the accessory, and touches on design, form and use.

The collections draw on the landscapes, the colours and the craft of Morocco, while writing them in a contemporary language. This is not about reproducing a fixed heritage, but about offering a reading of it that is current, graphic and alive.

A silhouette you recognise immediately

The Toubkal embodies that approach more than any other piece. Its geometric construction, its architectural silhouette and its circular handle give it a presence you identify at once.

The ISLI signature is embossed discreetly on the front of the bag. It accompanies the object without taking over its form: design remains the first language.