Where an ISLI collection comes from

People often ask where a collection comes from, expecting to discover a precise moodboard. At ISLI the starting point is rarely a single image: it comes above all from observation.

Fragments of everyday life

A colour glimpsed on the facade of a building, the geometry of an Amazigh ornament, the rhythm of a street at a certain hour, the texture of a material found by chance, or the atmosphere of a family house.

These fragments are collected, photographed or simply kept in mind. They can stay there for several months before finding their place in a shape, a colour or a detail of construction.

The work then consists in translating them into objects. A colour that looks obvious on a wall in Casablanca does not necessarily work the same way on a bag. It has to be adjusted, confronted with materials, and understood in the way it speaks to a volume.

Two cities, one method

Paris is where the first lines are drawn. It is where ideas are pared back, proportions adjusted, and every element questioned until it finds its balance.

In Casablanca, the drawing meets the material and the craft. The leather imposes its own possibilities: a shape that looks resolved on paper may have to be rethought at the moment of cutting or assembly.

That dialogue transforms the drawing and makes every piece evolve.

The back and forth between Paris and Casablanca is therefore not only a matter of manufacturing: it is part of the creative method of ISLI.

What comes out of it

Structured, architectural volumes. Frank colour pairings. Graphic silhouettes you recognise immediately.

ISLI collections are deeply fed by the culture, the landscapes and the memories of Morocco, while being conceived as contemporary objects able to find an echo well beyond their territory of origin.